![]() As part of the deal, a new parent company called Advanced Sports Enterprises was created to "oversee brand development, wholesale and retail operations, while ASI’s wholesale and Performance Bicycle’s retail operations would be separately managed." In August 2016, ASI purchased the bicycle retailer Performance Bicycle (owner of the e-commerce site and retailer Nashbar) for an undisclosed amount. Other brands it has purchased include Fuji Bikes, SE, Kestrel, and Tuesday Cycles. ĪSI bought Breezer Bikes in 2008, the bicycle component manufacturer Oval Concepts in 2009, and Phat Cycles in 2015. It is associated with the Taiwanese bicycle manufacturer Ideal Bike Corp. ![]() In 2007, the company's total revenue was $50 million, with about 5% market share among bikes sold by independent dealers. It soon repositioned the brand from a mass-market brand sold mainly in sporting goods stores to a higher-end brand sold by more independent bicycle dealers. ASI purchased Fuji Bikes in 1998 after Fuji's sales had declined due to missing the mountain biking boom. The company has generally followed a strategy of buying struggling brands and returning them to profitability. ASI is headquartered in Philadelphia and was led by Patrick Cunnane until filing for bankruptcy. ![]() ![]() It also owns smaller brands including triathlon-focused Kestrel USA, component maker Oval Concepts, Breezer bikes, Tuesday Cycles and BMX maker SE Bikes. Advanced Sports International (ASI) is an American bicycle company whose flagship brand is Fuji Bikes. ![]()
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